Mentair Group was founded to help aviation organizations strengthen safety practices through aviation safety auditing, Safety Management Systems (SMS) training, and consulting. Barton Visions helped shape the company from its formation, developing its name and corporate identity, establishing its marketing and digital presence, and providing longer-term business guidance.
Creating a Distinctive Aviation Brand
The name Mentair combines the ideas of mentoring and aviation, expressing the company's commitment to helping clients improve safety and operational practices. Barton Visions developed a distinctive two-color logo that brings together the image of a jet and the beginning of the company name. The identity was designed to work consistently across websites, print materials, presentations, and promotional applications.
Building the Marketing Foundation
Barton Visions created a responsive Joomla website and developed the supporting communications needed to introduce and promote the business. The work encompassed website and marketing copy, brochures, business cards, presentation materials, direct-mail pieces, and photography, along with search engine optimization, analytics, and planning for press releases and social media.
Business Consulting Beyond the Launch
The relationship extended well beyond the initial branding and website. Barton Visions advised Mentair leadership on business initiatives, technology decisions, and vendor relationships, bringing creative, marketing, and technical perspectives to the organization's continued development.
Client Perspective
“Pat Barton leads Barton Visions as an excellent listener and business consultant. He has a unique ability to take his artistic talents and put those to work for you. His artistic excellence, progressive marketing ideas, IT genius and business acumen make him a passionate, knowledgable and fun person to work with. His company can do the same job quicker and with more personal attention than a large scale marketing firm.”
— Nathan Predoehl, CEO, Mentair Group