Dr. Cade Hunzeker's pediatric dental practice served families throughout the Omaha region and surrounding communities. Barton Visions worked closely with the practice for more than a decade, becoming deeply involved in its brand, marketing, technology, and day-to-day operations. What began as a creative engagement grew into a long-standing consulting relationship built on an understanding of how the practice worked and what it needed to accomplish.
Creating a Recognizable, Child-Friendly Brand
The practice's existing safari-themed office provided the inspiration for a distinctive lion cub identity. Barton Visions developed the logo and coordinated visual branding across the website, office signage, business cards, appointment cards, brochures, and other communications. The goal was a consistent, welcoming experience for children and parents, from the first introduction to an office visit.
Barton Visions also designed and developed a responsive Joomla website, giving the practice a more cohesive online presence and a practical way to maintain its content.
Marketing Strategy and Media
Beyond the identity and website, Barton Visions supported broader marketing initiatives, including digital strategy, search visibility, advertising, and regional television. The work included evaluating opportunities, coordinating creative and media partners, negotiating vendor relationships, and helping the practice make informed decisions about its marketing investments.
Technology Consulting and Practice Operations
Over time, Barton Visions became closely involved in the practice's front-office systems and workflows. This included streamlining and automating administrative processes, working with Patterson Dental technologies and third-party providers, and addressing the connections among the website, patient-facing forms, and practice software. The role required more than technical support: it meant understanding the staff's daily needs and helping select and implement practical solutions.
A Trusted, Long-Term Advisory Role
From creative direction and marketing to vendor negotiations, system integration, and operational problem-solving, Barton Visions served as a continuing resource to practice leadership. The engagement illustrates how a strong client relationship can evolve from a focused design assignment into broad, hands-on business and technology consulting.